Virtual Twin

3D production's been a bottleneck.
Now it's your competitive edge.

We transform entire catalogs into structured digital twins — fueling the next era of AI-powered retail, from planograms to personalization.


Digital Twin, the foundation of retail AI.

Smart shelf and planogram compliance visualization AR try-on at every product detail page AI-personalized digital endcaps

Smart shelf & planogram compliance

Track on-shelf availability, low-stock alerts, and planogram drift from synthetic catalog twins — no in-store hardware required.

AR Try-on at every PDP

Drop AR Quick Look and 3D viewers across product detail pages. Customers visualize products in real-world scale, anywhere they shop.

AI-personalized digital endcaps

Dynamic in-store and online displays that adapt to context, store, and shopper, all rendered from your twin master.

  • Centimeter-accurate shelf placement
  • Compliance reports per store & region
  • Test shelf resets virtually before rollout
  • Up to 94% fewer product returns
  • Loads in under two seconds
  • No app install for shoppers
  • New creative without a reshoot
  • +18% click-through on average
  • Push to every screen in minutes

Your whole catalog, twin-ready end to end.

Catalog 2,847 SKUs · ingested
Live
3D bikes catalog overview

Catalog ingestion at SKU scale

From thousands to millions of SKUs, your catalog flows seamlessly into structured digital twins — fully integrated with your PIM, DAM, and content workflows from day one.

QC scan 2,847 SKUs · 12 flagged
Running
SKU-4307Backpack · BLK✓ Pass
SKU-4308Backpack · TAN✓ Pass
SKU-4309 Mislabeled mat. ! Flag
Flagged asset preview
Material analysis
  • ExpectedRecycled polyester 600D
  • DetectedCotton blend
  • Brand tagmissing
SKU-4310Backpack · NVY✓ Pass

Defect detection at catalog scale

Instant visual QC across SKUs — damaged products, mislabeled packaging, missing features, brand drift. AI auto-flags only what truly needs a human review.

Sync status 4 systems
Last 5 min
PIM2,847 SKUsSynced
Shopify2,847 SKUsSynced
Planogram856 storesSynced
Supply chain142 SKUs queuedUpdating

Reconcile metadata without the runaround

Tag SKUs, materials, and downstream IDs auto-attached to each asset. Sync structured digital twins to your PIM, Shopify, planogram, and supply chain — no more chasing CSV mappings between teams.

Master twin SKU-4307 · 4 channels
Exported
WebWebGL14.2 MB
AR Quick LookUSDZ8.6 MB
MarketplaceFBX22.4 MB
Game engineOBJ18.0 MB

Ship to every channel from one master

Export to glTF, USDZ, FBX, OBJ — sized and optimized for web viewers, AR Quick Look, marketplaces, and game engines. One digital twin, every downstream format.


Get started fast. And never stop shipping.

Onboard your catalog in days

Send us your CAD, references, or product photos — we set up your style guide and asset pipeline in 48 hours, with no in-person visits.

Get your hero asset instantly

First production-grade model delivered in under 72 hours. Iterate or scale to the full catalog from day one.

Hand-crafted by senior 3D artists

Each twin is supervised end-to-end by senior 3D infographists in-house — from CAD ingestion to PBR materials and AR-ready exports. AI accelerates the work, never replaces the craft.

  • A dedicated producer from day one
  • Plugs into your existing PIM & DAM
  • One kickoff call to get going
  • Unlimited revision rounds included
  • Locked to your brand guidelines
  • Approve in 3D before you commit
  • 10+ years average artist experience
  • Color-accurate, physically-based finish
  • Peer-reviewed before every delivery
Onboard your catalog in days — pipeline ingestion Get your hero asset instantly — first production-grade model Hand-crafted by senior 3D infographists

“We deliver a full catalog at production-grade in three weeks — what used to take an in-house team a full quarter.”
Félix Balmonet Founder of Chat3D

Run your digital twin program like a seasoned pro

Catalog overview Live
Total twins2,847
Synced99%
In review12
Downstream8 systems

Total catalog visibility

One dashboard for every twin across every product line, with status, sync state, and downstream usage in one snapshot.

Integrations 3 active
PIM sync — SS25Live
DAM push — backpacksOn approval
Webhook · custom flowActive
Shopify · product feedLive
Akeneo · variant syncLive

Seamless integration with your stack

Whether you connect via PIM, DAM, or custom workflows, twins integrate smoothly into your existing systems.

Team access 12 members
MDMarie DuboisArt directionApprove
TLTom LefèvreMarketingReview
SKSara KhanMerchandisingView
APAlex PerrinEngineeringAdmin

Team management

Approval flows, role-based access, and in-app review for marketing, merchandising, art direction, and engineering — all in sync.

Solutions lead Online
DK
David Kim Digital Twin Supervisor · Overnight Digital
Spring '25 catalog ✓ approved
AR Quick Look pipeline in review
Hero assets 142/200
Replies~ 2 h
Next syncTomorrow · 10:00

Dedicated solutions team

A Digital Twin Supervisor from Overnight Digital on every account — supervising your active projects, reviewing every hero asset, and coordinating release windows with your team.

You're building something that scales. So are we.

+100K
digital twins live
+40%
average PDP engagement uplift
×5
faster than manual catalog setup
4.9
average client NPS

Standard outsourcing stops short. Overnight goes further.

Sovereign data, on your terms

Your assets, training data, and trained models run on your tenant — EU-hosted, GDPR-aligned, with a full audit trail and zero shared infrastructure.

Full IP protection

Source files, derivatives, and trained models all belong to you — no lock-in, no third-party hooks, no shared training data.

Marketing
Pending Approved
Art direction
Pending In review Approved
Legal
Pending Approved

Approvals at your fingertips

Each team approves at its own pace — Marketing, Art direction, and Legal sign off in sequence. Watch the status flip from pending to in review to approved, with a full audit trail at every step.

Virtual Twin

3D production — redesigned from the ground up.

Unlock the future of AI-powered retail. Turn your catalog into structured digital twins, ready for every channel.

Book a demo